Early customer engagement is an important process to building a product that is actually valuable. You could have a well put together and working project that is reasonably priced, but if no one wants to buy the product then it is worthless.
Working in hand with customers using a working increment of the project is a vital for progress. Since our team works Kanban sprints, we should have a working increment every Monday, but we haven't implemented nearly as much as we should have.
For customer engagement, we looked into Nordstrom Innovation Lab's video in class.



